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Basketball Bracket Scores $30K for AJC by Selling 3 Sponsorship Tiers
Acclaimed sportswriter and bracket namesake helps draw large audience $30,000 in revenue for newspaper Three sponsorship levels to accommodate advertisers’ budgets Incentivized sponsors with the chance...
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Codeword Sweeps Drives $12,500, Delivers 72 Hot Leads to Auto Dealer
Advertiser capitalizes on leads, signs on to $22K promotions commitment for following year WHAM-TV generated $12,500 in revenue Advertiser agreed to a $22,000 promotions commitment for next year...
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Grocery Sweeps Generates 5K Leads for Advertiser, $10K in Revenue
Sweepstakes hits the mark for advertiser looking to expand regional presence Generated $10,000 in revenue 5,000 qualified leads for sponsor (62% of total entrants!) 83% opt-in rate for WXMI (6,752...
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4 Promotion Ideas to Win with Hockey Playoffs
Combine quiz bundles, photo contests, and other promotions to generate big revenue this playoff season Hockey fans are incredibly passionate about their sport and their teams, so the opportunity around...
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Reign In Triple Crown Dollars with Quiz Bundles
A horse racing quiz campaign aligns advertisers with the excitement of Derby season Horse racing is a multi-billion dollar industry with a huge fan base. The Kentucky Derby alone pulls in nearly 18...
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Go for the Gold: 4 Promotion Ideas for the Summer Games
Leverage the huge Summer Game audience to target new advertisers and reenergize relationships with existing partners 900 million people tuned in for the Opening Ceremonies of the 2012 Summer Games in...
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How to Package and Price Promotions & Interactive Content
Downloadable pricing and and packaging guides for newspapers, magazines, radio, and tv Whether you’re creating your very first promotion or interactive content or you’re a veteran, building the perfect...
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Core Training: Packaging, Pricing, and Process | Second Street Summit
Establishing pricing and packaging for sales will streamline your process and produce more valuable results All athletes will tell you that strong core muscles are absolutely necessary if you plan on...
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Dominating Your Sales Process | Second Street Summit
Sara Droke, WPSD-TV, & Renee Herrmann, Shaw Media, provide actionable steps for improving your sales process from start to finish Your sales team doesn’t want to just do well – they want to...
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Baseball Campaign Scores a $200K Homerun for Paper
The News Tribune combines a survey, infographic, submission contests, quiz bundle, and sweepstakes to drive season-long engagement for fans and branding for sponsors *Editor’s Note: The News Tribune’s...
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